Shop the range
Four bars.
Why Chroma Care
What goes in the bar is what belongs there.
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Plant-derived, never tallow
Formulated entirely without animal fat, so the whole range suits households that need to know.
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Balanced for daily washing
Gentle enough for skin that reacts badly to stronger bars, with no aggressive detergents.
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Priced for everyday use
A small range held to one standard, which is how we keep quality steady and the price reachable.
Best seller
Lilly White.
Lilly White Soap
A gentle formula that cleanses and nourishes, with a rich creamy lather that leaves skin refreshed rather than tight. Made for daily use, at a price that keeps it in the bathroom all year.
- FormulationAnimal fat free
- SkinGentle, non-irritating
- UseDaily bathing
How it's made
From noodles to wrapped bar.
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01
Blend
Plant-derived soap noodles are blended with fragrance and colour. No tallow enters the mix at any stage.
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02
Mill
The blend passes through rollers until the texture is even, which is what gives the bar its creamy lather.
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03
Extrude
Milled soap is compressed and pushed out as one continuous billet, then cut to length.
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04
Stamp
Each bar is pressed into shape and stamped with the Chroma mark on both faces.
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05
Wrap
Bars are wrapped, cartoned and checked against the same standard before they leave.
Mission
To provide high-quality soaps at affordable prices, ensuring personal care and well-being through products crafted with a commitment to excellence.
Vision
To become the trusted leader in affordable, high-quality soap products, setting the standard for personal care that prioritizes customer satisfaction and value.
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